Google confirmed Kyncl’s departure to The Post but did not provide further comment. Kyncl, who worked at Netflix prior to joining YouTube in 2010, did not immediately reveal what he plans to do after leaving the company. “Without him, the term ‘YouTuber’ wouldn’t be a mainstream term,” YouTube CEO Susan Wojcicki said of Robert Kyncl. But YouTube was followed by TikTok, which was used by 67% of teens, as the Chinese-owned app eats up an increasing share of young people’s time online and threatens Big Tech mainstays like YouTube and Meta’s Instagram.īoth YouTube and Instagram have copied TikTok’s short-video scroll interface through features called “Shorts” and “Reels,” respectively, in an effort to hold onto young users. Kyncl’s exit comes as YouTube faces slowing growth and increasing competition from TikTok within the coveted Gen Z demographic.Ī Pew research poll published this month showed that a whopping 95% of US teens said they use YouTube, making it the most popular app or site in the survey. He will be replaced in October by Mary Ellen Coe, who currently oversees Google’s advertising deals with small and medium businesses. “Working alongside creators, artists, media and music companies to transform media has been a privilege.” “After 12 incredible years, I’ve decided to move on to the next challenge soon,” Kyncl wrote on Twitter. Robert Kyncl, a veteran executive who has spent more than 12 years at the company, announced his plans to leave the company late Monday. YouTube’s top business executive is stepping down from his post as Google’s streaming giant faces an escalating threat from TikTok.
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